TAE ASHIDA

[Established year] 1991

Graphic and sharp: a collection overflowing with refined silhouettes in superb fabrics for day through evening wear for every occasion in contemporary urban life. Highlighted with functional and elegant original items such as “leather pats”, that spring from a uniquely feminine sensitivity. 2019 A/W: debut of “luxurious and wearable” men’s collection. Proposer of high quality high fashion styles for the active city-bred women and men engaged in work and play in the many-facetted life Tokyo.

Attended high school at Le Rosey in Switzerland, and university at Rhode Island School of Design in America
1991 Collection Debut, and has continued showing her collection bi-annually
2012 Autumn: Awarded the Special Prize by FECJ (Fashion Editors’ Club of Japan)
2018 Succeeded her father, Jun Ashida, the founder of the fashion house, and appointed Creative Director of the Jun Ashida brand
Continued the bi-annual collections showing modern designs that reflect the atmosphere of the times and retain the legacy of the brand
2019 Launched "TAE ASHIDA Men's" collection
2021 Celebrated her 30th anniversary as a designer proposing high quality high fashion styles for the active cultivated women and men engaged in work and play in the multi-faceted life of Tokyo
2023 (Oct) Celebrated the 60th anniversary of Jun Ashida Co., Ltd.
Since the foundation of the fashion house in 1963, the company has hewed to a policy of creating clothes of the highest possible quality with the underlying concept of "Elegant and Practical" as it moves innovatively through times of constant change
Received "2024 Commissioner for Cultural Affairs Special Award"
Clientele includes the Royal Family, the First Lady, celebrities from various fields such as politics and business, and actors.
2026 marks the 35th anniversary of her debut.